This retail merchant needs organizational tools for a better presentation.
A container store will feature items for getting organized at home and at the office. Creating such a store will involve finding products that many consumers find appealing. Storage items such as baskets, plastic bins, closet storage systems, file cabinets and desk organizers belong in a container store. It's helpful if ideas for usage can be posted with each container. For example, a wall of photos showing use rows of baskets to store towels or toys can help sell the baskets. Customers will be tempted to buy items if they can truly envision how these storage items will work for their needs.
Instructions
1. Review catalogs of storage items to learn what's available for the home and office. Envision how friends and associates could utilize closet systems, storage bins and other items. Make notes about products that seem desirable and fit a price range for certain clientele. Stick with many items that are $25 or less, for example, if walk-in customers will typically be young adults under 30.
2. Measure the floor space with a measuring tape or ruler. Sketch the store dimensions to create a layout that will help customers move throughout the space easily. Figure out exact space for shelving systems that can be mounted on perimeter walls. Sketch ways to create shelves in the aisles of the store to hold lightweight products buyers can view up close. Set aside a space for demonstrating fully assembled closet units in the store.
3. Create a marketing method to offer a discount for buying multiple containers. Encourage the sale of five baskets vs. three baskets, for example. Offer a discount for a purchase over $125 or offer a discount for purchasing two separate closet storage units. Strive to gain sizable sales of $50 or more from each customer.
4. Train employees to inspire customers to incorporate tried-and-true ideas. Teach employees to talk about solutions that have worked for themselves or others. Create training sessions that discuss organize a very small, cluttered bathroom, for example. Ask employees to sketch ways to help organize a his-and-hers shared bathroom, so customers will take the advice of buying certain storage containers.
5. Set aside space at the front cash register to feature new products and display cases. Find interesting holders for desk items or toothbrushes that make customers want to reach for them. Add a flyer to each shopping bag to demonstrate solutions for getting organized.
Tags: aside space, closet storage, container store, customers will, getting organized, home office