A popular item to purchase online is sunglasses because Internet retailers can offer buyers better prices due to their lower overhead costs. Starting a sunglasses e-commerce business can be quite lucrative, and there are a number of niches you can target, including athletes, those with an active lifestyle, teens, and consumers who want designer replicas. Before going into this venture, you will need to do a bit of planning.
Instructions
1. Choose a name for your online sunglasses store and get an assumed name certificate (doing business as) from your local county clerk's office. Obtain a state tax identification number from your state or an Employer ID number, also called an EIN, from the IRS so that you can buy products wholesale and collect taxes.
2. Pick a platform for your online store. There are many e-commerce solutions available that include various features and payment processing for a relatively low monthly fee, including BuyItSellIt, eCrater, Core Commerce, and Big Commerce.
3. Buy a domain on the Internet from a registrar such as Go Daddy or Register.
4. Decide where you will store your inventory. A spare closet or room in your home that is free of pets and odors will work, as will renting a storage unit from a company such as UHaul or Public Storage. As your inventory and business grow, you may want to consider renting a larger warehouse.
5. Purchase wholesale sunglasses from a company such as St. Louis Wholesale, CTS Wholesale, Miami Wholesale Sunglasses, or HB Sunglass Company. Most styles of sunglasses, excluding genuine designer brands, can be bought for $12 to $25 per dozen.
6. Buy packaging to ship your orders in as well as bubble wrap and small boxes to house each pair of sunglasses. You can get those from a supplier such as Nashville Wraps. Alternatively, you can buy cases for sunglasses wholesale from a company such as CTS Wholesale or SunFashion.
7. Once your business becomes established, choose a main shipping company and establish an account with that firm to save on shipping costs. Typically, there is no fee to establish an account, but you will need a valid bank account or credit card number on file.
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